The iconic Gus’ Cafe was founded in Canberra in 1965. When the new owners wanted a fresh approach to the brand, while still paying homage to the legacy of its founder. This meant a brand identity that would appeal to generations of loyal customers while attracting new ones.

Our creative team drew inspiration from the region and the persona of the original owners to create a nostalgic identity for the new Gus’ Place. The identity was rolled out across the cafe, including signage, printed menus and uniforms, as well the website and social media channels.