Transport for NSW engaged Messy to help them get regional bus operators on board with the Transport Connected Bus Program. The new technology enables customers on regional bus routes to enjoy the same technology benefits that customers already enjoy in metro areas.
Transport for NSW needed a simple awareness tool to help communicate how the solution works, and the benefits for customers, communities and operators. We knew video would be the perfect medium to present the information and enable sharing across different channels and platforms.
Messy created an explainer video – from the script, storyboard and animation style through to production and delivery. The illustration and video style was built in adherence to the NSW Government video guidelines and succeeded in simplifying the message into a 1-minute experience.
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