Messy was engaged by Droppoint to reposition the brand and better highlight the value and uniqueness of its offering. 

Through strategic research and workshops we created a brand new industry category of ‘materials orchestration’ that defined exactly what Droppoint did and positioned them as pioneering leaders in the field. This strategy informed the entire brand identity, strategic messaging and tone of voice, which was rolled out across the website, user interface, video, product UX, and digital and print assets.

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