With over 3,000 members across Australia, the Australian Chiropractors Association (ACA) is active on all fronts in supporting chiropractors and enhancing patients’ health. Our approach was to build a cohesive brand identity system and digital experience to represent the support and confidence offered through membership.

Through a brand strategy workshop, the big idea of “Our support | Your confidence” was developed. This strategy informed the entire brand identity system and brand architecture which was rolled-out across the website and sub-brands. The new ACA monogram is a contemporary, flexible representation of the Association’s values.


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