Suntory Oceania, a powerhouse bringing together some of the world’s top alcohol and non-alcohol brands, is revolutionising the FMCG landscape. Now the fourth-largest multi-beverage provider in the region, it’s not just setting new standards in innovation but also making a significant impact on the local economy.
Messy was tasked with crafting Suntory Oceania’s new brand identity, launching it, and defining the online experience for the new brand. The vision? To fuse Suntory’s global prestige and rich Japanese heritage with the vibrant spirit of Oceania, uniting global beverage giants under one dynamic partnership brand.
Extensive market research and depth interviews provided critical insights, guiding us to bring to life an identity grounded in Suntory’s philosophy of water and nature. Drawing inspiration from Oceania’s natural beauty, we built a bold and recognisable identity system and rolled this out across the website as well as internal communications.
Collaboration with the Corporate Affairs team proved key throughout the process, aligning leadership teams across Australia, New Zealand, and Japan to bring this exciting vision to life.
- Research
- Workshops
- Brand Strategy
- Brand identity
- Websites
- Content creation
