A simple eye test with an optometrist is key to detecting eye disease early and saving sight. When MyHealth1st wanted to promote this important eye health message, they turned to Messy Collective for the solution.

With so many health messages already in market, we knew our idea had to be simple but impactful in order to prompt action. And so the Eyesberg was born, an interactive visual metaphor demonstrating the serious diseases that can lurk beneath the eye’s surface that only an optometrist can detect.


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