MyHealth1st approached Messy Collective for some fresh ideas on how to better engage their audience and stand out in the market. The goal was to create a bold brand positioning identity system that would reflect the company’s vision of providing a unified, patient-centric healthcare service.

By challenging traditional medical clichés and focussing on humanising the brand, the Messy team was able to develop an end-to-end strategy, digital and brand identity system that brings to life the digital connection that exists between patients and their healthcare practitioners.

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