Messy Collective was engaged by Legal Aid NSW to develop a campaign to foster interdepartmental communication while promoting the value and importance of Legal Aid services to the general public.
The result was a powerful series of short videos in which Legal Aid NSW lawyers answered controversial questions about their job and why they do what they do. This provided a platform for the lawyers to dispel common misconceptions while at the same demonstrating the shared values that unite all Legal Aid workers.
- Messaging strategy
- Social strategy
- Staff activations
- Content creation
- Video production