purpose

Rhodes Waterside Dental Surgery is the most established dental practice in Rhodes and offers a range of services with caring staff and professional advice. Following the upgrade of the surgery, they required a new brand identity that reflected their modern equipment and qualified clinicians.

Rhodes Waterside Dental corporate identity, designed by Messy Design
Rhodes Waterside Dental corporate identity, designed by Messy Design

idea

After researching the competitive landscape, we chose to avoid the stereotypical imagery of teeth and instead focus on the patient experience. We used creative typography to embed smiles into the lettering, with a deeper blue to demonstrate professional experience and vibrant colours to highlight the brand personality.

result

the healthy smile experts

The new brand identity was applied to across brand collateral and experiential graphics located within the new surgery. Rhodes Waterside Dental Surgery has been able to engage new and exisiting customers, reaffirming their position as the clear, healthy choice for families and professionals in the local area.

Rhodes Waterside Dental signage and experiential examples, designed by Messy Design Rhodes Waterside Dental signage and experiential examples, designed by Messy Design
With compliments slip, letterhead and business cards by Messy Design With compliments slip, letterhead and business cards by Messy Design
Pattern for Rhodes Waterside Dental Pattern for Rhodes Waterside Dental
back to projects