PayPal brand photography of woman using phone.

purpose

PayPal is a market leader in digital payments and offers customers a fast, flexible, convenient and secure way to shop online. They engaged Messy Design to brand an event, which was designed to inform media and retailers about the rapid growth of smartphones to conduct consumer ecommerce transactions.

idea

Messy Design developed an event brand to introduce PayPal’s guests to the concept of ‘mCommerce’ and deliver its research findings. We were inspired by the symbol for wireless connections, reflecting the simplicity of the PayPal brand and the key message of digital payments on the go.

mCommerce PayPal pattern using wifi signals by Messy Design.

result

mobile commerce explained simply

The logo and brand identity was applied to email invitations, infographics and other event materials, in addition to the 24-page report that neatly showcased PayPal’s research results to media, retailers and other stakeholders.

mCommerce PayPal logo by Messy Design. mCommerce PayPal logo by Messy Design.
Print collateral for PayPal by Messy Design Print collateral for PayPal by Messy Design
Print collateral for PayPal by Messy Design
mCommerce PayPal email campaign by Messy Design.
Photography for the PayPal event materials by Messy Design
Print collateral for PayPal by Messy Design
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