purpose

Ochre Health has transformed the medical landscape in Australia, with high-quality medical centre staff who are committed to improving the health outcomes of regional and rural communities. They required our help in standardising the identity of the brand across Australia, to prepare the business for future growth.

Photo of Australian landscape for Ochre Health, by Messy Design
Photography of doctor for Ochre Health, by Messy Design

idea

Through a brand strategy briefing process, Messy Design worked with Ochre Health to develop a new corporate identity that aligned with the brand’s vision, values and personality. We introduced a flowing wave to the brand mark, inspired by the riverside location of Ochre Health’s first medical centre. We also rejuvenated the brand’s colours, fonts, photography, stationery, advertising and tone of voice, which were combined into an easy-to-use style guide.

result

the ochre wave

The new brand identity was applied across the business and the style guide distributed to the Ochre Health team. This educated staff on the change and ensured the brand identity was applied consistently across all areas of the business. This set the foundation for the organisation’s rapid growth across Australia, with over 30 centres across the county now in the Ochre Health family.

Ochre Health logo and corporate identity, designed by Messy Design Ochre Health logo and corporate identity, designed by Messy Design
Print campaign for Ochre Health, by Messy Design
Outdoor signage and wayfinding for Ochre Health, by Messy Design
Print campaign brochures and posters for Ochre Health, by Messy Design Print campaign brochures and posters for Ochre Health, by Messy Design
Ochre Health featured brochure, by Messy Design Ochre Health featured brochure, by Messy Design
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