Ochre Health has transformed the medical landscape in Australia, with high-quality medical centre staff who are committed to improving the health outcomes of regional and rural communities. They required our help in standardising the identity of the brand across Australia, to prepare the business for future growth.
Through a brand strategy briefing process, Messy Design worked with Ochre Health to develop a new corporate identity that aligned with the brand’s vision, values and personality. We introduced a flowing wave to the brand mark, inspired by the riverside location of Ochre Health’s first medical centre. We also rejuvenated the brand’s colours, fonts, photography, stationery, advertising and tone of voice, which were combined into an easy-to-use style guide.