purpose

Mister Zee’s is a new restaurant concept in Canberra, serving a menu inspired by traditional Mediterranean and Middle Eastern cuisine. They required a brand identity to guide the design of the store, including outdoor signage, experiential graphics and branded collateral.

Row boat in Turkey, brand image for Mister Zee's by Messy Design
Middle-Eastern tile mosaic pattern

idea

We wanted to create an intriguing persona for Mister Zee’s that was culturally ambiguous, yet full of warmth and passion. Our creative team drew inspiration from traditional Turkish and Greek symbolism, blending traditional Middle Eastern shapes with a modern edge. We used a charcoal theme for typography, to reflect Mister Zee’s barbecue cooking techniques, then combined it with nostalgic imagery to complete the brand story.

result

a new taste for canberra

The new brand identity is fun and down-to-earth, creating a unique experience for Mister Zee’s customers. It was rolled out across the retail store—including signage, video menu boards, printed menus and uniforms, as well as social media channels.

Mister Zee's logo, pattern and identity by Messy Design Mister Zee's logo, pattern and identity by Messy Design
Mister Zee's Kebab with fries and coke. Packaging design by Messy Design.
Print menu's for Mister Zee's by Messy Design
Experiential signage for Mister Zee's by Messy Design Experiential signage for Mister Zee's by Messy Design
Store signage for Mister Zee's corporate identity by Messy Design
Branding animation for Mister Zee's by Messy Design
Three kebabs from Mister Zee's. Logo by Messy Design. Three kebabs from Mister Zee's. Logo by Messy Design.
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