purpose

The University of Sydney Union (USU) was looking to rejuvenate their events business, as the existing brand no longer reflected the quality and range of heritage venues, catering and event management services available at the University of Sydney.

Holme Building at University of Sydney with Jacaranda tree, Art direction by Messy Design.
Bride in Holme Building at University of Sydney, Art Direction by Messy Design.

idea

We developed a strategy to leverage the appeal of the University’s iconic locations, using the themes of romance, intrigue and unforgettable experiences. Following a brand strategy workshop, we worked with USU to reposition the business and engage the corporate and bridal markets more effectively.

result

heritage charm meets modern sophistication

The new ‘HostCo’ brand allowed the business to showcase their range of exceptional events services, from venue hire to contemporary catering and event management. With the new brand name and personality in place, we created an elegant logo and brand identity, which was rolled out across the business. A style guide was also developed to ensure HostCo’s uniforms, photography, print, wayfinding, website and videos remained consistent with their brand vision, values and personality.

hostcosydney.com

HostCo logo, corporate identity by Messy Design HostCo logo, corporate identity by Messy Design
HostCo double page advertising spread, print campagin by Messy Design
Email campaign for HostCo by Messy Design
Photography for HostCo by Messy Design Photography for HostCo by Messy Design
HostCo brand mark, O with bow-tie device. Corporate identity by Messy Design.
Print collateral for HostCo by Messy Design
Archway at night in USYD. Art Direction by Messy Design.
Waiter with Prawn dish by HostCo, Art Direction by Messy Design.
Packaging collateral for HostCo by Messy Design
Outdoor signage for HostCo by Messy Design
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