purpose

As Australia’s peak health and fitness industry association, Fitness Australia membership offers benefits such as private health rebates, branding and recognition, business support and more. For this project, the association was looking for a creative way to promote their range of business tools and templates on offer.

Fitness Australia identity patterns and iconography by Messy Design.
GYFB Template Infographic - 700px

idea

We collaborated with the Fitness Australia team to understand how members were currently using their business membership website. Our strategy was to rejuvenate the website to provide a clear and simple user experience for members across desktop, tablet and mobile devices.

result

grow your fitness business

The new campaign branding and website are an attractive platform to promote Fitness Australia memberships and made it easy for members to access important tools for their business. Following the launch of the new site, the design was rolled out in an integrated campaign across digital advertising and social media platforms.

businesshub.fitness.org.au

Mobile website for Grow Your Fitness Business by Messy Design
Website for Grow Your Fitness Business by Messy Design
Fitness Australia brand image of man on fitball with background pattern. Fitness Australia brand image of man on fitball with background pattern.
Three buildings increasing in size. Illustrated by Messy Design. Three buildings increasing in size. Illustrated by Messy Design.
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