purpose

Green Connection Group specialises in commercial lighting upgrades, using sustainable materials and practices that reduce energy costs and help businesses become more environmentally responsible. Prior to the project, Green Connection Group was expanding and diversifying their business and as a result, had outgrown the existing brand identity.

Trees in rainforest.
Green Connection Group brand image of man holding LED light.

idea

We implemented a brand strategy that positioned Green Connection Group as leaders in the sustainable lighting market. This process involved improving customer perceptions of the brand, by rejuvenating the vision, values, brand personality and identity.

result

the commercial lighting upgrade specialists

Messy Design developed a fresh identity for Green Connection Group, including a new logo that was inspired by circuitry diagrams. Brand messaging, video content, a new website and supporting imagery were created, resulting in an identity that is both contemporary and memorable. The new corporate identity has amplified recognition of the Green Connection Group brand, giving them an edge over their competitors in the sustainability market.

greenconnection.com.au

Green Connection Group logo in blue sky by Messy Design. Green Connection Group logo in blue sky by Messy Design.
Green Connection Group brand image of man with tablet.
NSW energy savings scheme logo by Messy Design.
Green Connection Group brand icons designed by Messy Design. Green Connection Group brand icons designed by Messy Design.
Green Connection Group infographic of buildings by Messy Design.
Green Connection Group website design by Messy Design.
Print brochures for Green Connection Group by Messy Design Print brochures for Green Connection Group by Messy Design
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