purpose

When the founders of ParcelPoint created a new technology company, they approached Messy Design to develop a corporate identity that reflected its vision of a seamless shopping experience for customers across all channels.

Woman using tablet and phone in retail store.
Fluent Retail brand monogram by Messy Design.

idea

We worked closely with the team on a series of brand strategy workshops, to help the business stand out among the established players in the market. Our big idea was to build a corporate identity that was as flexible and tailored as the omni-channel retail solutions offered by the company, with a consistent voice that would translate across its digital, print and website marketing.

result

the language of commerce

The Messy Design team developed the name ‘Fluent Retail’ along with key messaging, logo design, icons and an identity system inspired by the universal language of Morse code. We were involved with every aspect of the brand launch, from digital and print to advertising and collateral. The result is a brand identity that’s smart, easy to work with and unique in the marketplace.

fluentretail.com.au

Woman using tablet in-store and Fluent Retail Logo by Messy Design. Woman using tablet in-store and Fluent Retail Logo by Messy Design.
Mobile website for Fluent Retail by Messy Design
Website for Fluent Retail by Messy Design
Fluent Retail tablet device. Brand identity by Messy Design.
Fluent Retail cloud infographic by messy design.
Collateral design for Fluent retail by Messy Design. Collateral design for Fluent retail by Messy Design.
Collateral and e-book design by Messy Design. Collateral and e-book design by Messy Design.
Fluent Retail dots and dashes brand pattern, designed by Messy Design. Fluent Retail dots and dashes brand pattern, designed by Messy Design.
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