When Fluent Retail expanded their cloud-native distributed order management technology into global markets, they approached Messy Design to develop a new corporate identity that reflected its vision of a convenient, seamless shopping experience for customers across all channels.

Fluent Retail tablet device. Brand identity by Messy Design.
Fluent Retail brand monogram by Messy Design.


We worked closely with the team on a series of brand strategy workshops, to help challenge the established players in the market. Our big idea was to build a corporate identity that was as flexible and tailored as the cloud-native technology offered by the company, with a consistent brand that would translate across digital marketing, print campaigns and a new website.


out-convenience the competition

Leveraging the master ‘Fluent’ brand, the Messy team built out a new website along with logo design, icons and an isometric identity system. We were involved with every aspect of the brand launch and rejuvenation, from digital and print to advertising and collateral. The result is a brand identity that’s smart, easy to work with and unique in the marketplace.


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