purpose

Fitness Australia is the peak health and fitness industry association for Australia, representing more than 30,000 personal trainers, fitness instructors, fitness business and suppliers. They have worked with Messy Design to realise their vision of a fitter, healthier Australia for more than a decade.

Outdoor photography for Fitnesss Australia by Messy Design
fitness australia signage

idea

Our ongoing branding work with Fitness Australia is focused on increasing their profile and building credibility among its target audience. We take a user-centric approach to each campaign, using design elements consistently across all channels to engage stakeholders and inspire action.

result

a fitter, healthier australia

Messy Design delivers branding ideas and design across all touchpoints, from photography and campaigns to reports, video, social media, user experience and email. As a key partner in Fitness Australia’s business, we’re responsible for maintaining the standards of the brand and designing communication materials that are clear, clever and consistent.

fitness.org.au

Gym reception counter with smiling man.
Social media collateral for Fitness Australia by Messy Design
Fitness Australia brand image of girl with boxing gloves by Messy Design. Fitness Australia brand image of girl with boxing gloves by Messy Design.
Fitness Australia logo animation title by Messy Design
Print collateral for Fitness Australia by Messy Design
Signage for Fitness Australia corporate identity by Messy Design Signage for Fitness Australia corporate identity by Messy Design
#ActiveAchievers mobile website for Fitness Australia by Messy Design
#ActiveAchievers website for Fitness Australia by Messy Design
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