purpose

Cycology Club is the first true ‘rhythm riding’ studio in Australia. The business required a brand identity to guide the brand experience, and to launch the new fitness concept for Australians across instagram, online, outdoorexperiential graphics and branded collateral.

Cycology Club Sarhys riding on indoor bike
Cycology Club logo by Messy Design

idea

It’s been described as ‘nightclubbing on a bike’, although in reality it’s a choreographed, high-intensity session that gives riders a natural high. A full-body workout that includes pushups, tricep dips, crunches, weights and more. Our brand identity needed to fuse the fun-factor of the workout with a strong, aspirational image in order to attract and build the desired fitness community around the ‘Cycologists’.

result

#ridethehigh

The new brand identity is premium, and at the same time fun and clever. The brand mark itself is formed from two dynamic Cs flipped inward to create wings and a cycle frame – a visual representation of the brand promise to #ridethehigh. The brand assets were translated into the studio design, as well as the print social and digital touchpoints.

cycologyclub.com

Cycology Club Foyer experiential by Messy Design Cycology Club Foyer experiential by Messy Design
Cycology Club Website design by messy
Your Cycologist Instagram posts
Female riding happily at Cycology Club
Cycology Club experiential foyer by Messy Design Cycology Club experiential foyer by Messy Design
The about us page on the Cycology Club website
Cycology Club Internal Wayfinding by Messy Design
Riders infront of the Cycology Club social media wall
Cycology Club Logo by Messy Design Cycology Club Logo by Messy Design
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