purpose

Brad Ward Design is an interior design firm specialising in the hospitality, residential and corporate sectors. They required a new logo to reflect their unique style and communicate the brand vision, value and personality to clients.

Close up of print business card for Brad Ward Design by Messy Design
Corporate identity for Brad Ward Design by Messy Design

idea

Our creative team were inspired by the reflective qualities of ‘bwd’ and set out to create a customised monogram using these three letters. A collaborative design process was undertaken with Brad Ward Design to ensure the logo aligned to the company’s brand values and appealed to their target audience.

result

three customised characters

The result was a dynamic brand mark that can be interpreted either as the acronym of the business name, or as an elegant table and chair setting. Business cards were printed in neon for extra flair, then embossed to further accentuate the design. The customised monogram is now used across all touchpoints and provides Brad Ward Design with a brand identity that reflects the quality and style of their services.

Website for Brad Ward Design by Messy Design
Print business cards for Brad Ward Design by Messy Design
Business cards for the corporate identity of Brad Ward Design by Messy Design Business cards for the corporate identity of Brad Ward Design by Messy Design
back to projects