Purpose

When the Chiropractors Association of Australia (CAA) unified into a national body – The Australian Chiropractors Association (ACA), Messy was engaged to refresh and align the identity for the future of the Association.

Massaging hands Australian Chiropractors Association
Australian Chiropractors Association 'C' logo design

Idea

With over 3,000 members across Australia, the ACA is active on all fronts in supporting chiropractors and enhancing patients’ health. Our idea was to build a cohesive identity system and digital experience to represent the support and confidence offered through membership.

Result

Our support | Your confidence

Through a brand strategy workshop, the big idea of “Our support | Your confidence” was developed. This strategy informed the entire brand identity system and brand architecture which was rolled-out across the website and sub-brands. The new ACA monogram is a contemporary, flexible representation of the Association’s values.

chiro.org.au

Australian Chiropractors Association logo Australian Chiropractors Association logo
Australian Chiropractor Association Icons graphics
Australian Chiropractors Association circle wheel design
Mobile Website View of Australian Chiropractors Association
Australian Chiropractors Association website development
Collateral wall sticker for Australian Chiropractors Association
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