Zip Business was launching an innovative interest-free cashflow solution for SME businesses, an exciting alternative to traditional business lending based on Zip’s highly successful ‘buy now, pay later’ model for consumers. They called on Messy Collective to help them deliver its first seasonal acquisition campaign in Australia for the new product.

We knew we needed an idea that captured the flexibility and fairness of this new way of business lending and the freedom it offered. Our campaign came to life under the big idea ‘Let it Zip,’ highlighting the boost that simpler cash flow can offer businesses. We also introduced the ‘Zipline’ visual device, infusing the Zip Business identity with energy and momentum.

Our communications and animations were focussed on cutting through with a digital campaign, spanning Facebook, Instagram, LinkedIn, email, display, and native ads, with a strong focus on driving audiences from awareness to conversion through tailored messaging and landing pages.