Staqr is an autonomous AI platform revolutionising business operations. Developed as a critical technology within the Advantai Group ecosystem, its unique potential demanded a distinct market identity. Messy was engaged to productise the platform, transforming a functional powerhouse into a strategic, market-leading AI brand.
Our approach was rooted in strategic discovery before delivery – a process where we excel at taking complex products and technologies to market. Leveraging our deep sector expertise, we led the end-to-end launch, from naming and positioning to a bold visual identity and full-scale website development.
To ensure Staqr didn’t simply join a crowded landscape but led it, we relied on our decades of strategic branding and positioning expertise, augmented by deep research and robust AI workflows. This was further strengthened by ongoing collaborations and workshops with the client and key stakeholders. Combined, this allowed us to validate our creative direction and messaging with precision, ensuring every piece of communication was engineered for maximum market authority.
The result is a confident demonstration of human-led creative intelligence. By fusing expert strategy with AI-driven insights, we prepared Staqr for its go-to-market journey and supported the rollout with impactful communications and business tools. It’s definitive proof that when expert-led strategy is merged with creative thinking and data-driven technology, a strong offering can become an exceptional market disruptor.
The outcome: An evolution of a powerful core technology into a high-impact, market-ready autonomous AI brand.
- Research
- Workshops
- Brand Strategy
- Brand identity
- Messaging strategy
- Brand architecture
- Websites
- User experience design
- User interface design
- Content creation
