Messy Collective was engaged to reimagine and reposition the Fitness Australia brand for the future of the industry.
The result was a bold, contemporary and professional rebrand led by the big idea of “We professionalise exercise”. Using this idea to inform the entire identity system, brand architecture, tone of voice and media roll-out, we were able to reposition Fitness Australia as a relevant and credible industry leader.
- Brand architecture
- Brand identity
- Brand guidelines
- Digital marketing
- Social strategy
- Messaging strategy
