When NSW Ports set out to define the look and feel of their 40-year strategy, NSW Ports 2063: our 40-Year Master Plan (2023 – 2063), they turned to the Messy Collective team. Having previously partnered with NSW Ports, they trusted us to deliver the precision, creativity and necessary cut-through.

The large-scale project involved developing a contemporary and flexible visual identity, complemented by bespoke maps, infographics, and iconography to communicate the message. A critical part of the work was understanding the complex, technical content and transforming it into something visually engaging and easy to understand for diverse audiences.

The strategy is now being implemented across a variety of digital and print touchpoints, including fact sheets, communications collateral, and key stakeholder presentations, ensuring consistency and cohesion across all materials.