Apple's Titanium Apple Card

Apple breaks into the financial market

“A new kind of credit card. Created by Apple, not a bank”. So reads the tagline of Apple’s brand new credit card, which launched in the US this month. The tech giant has partnered up with Mastercard and Goldman Sachs to deliver the innovative product, which promises to “do things in a whole new way”.

The Apple Card’s features include; no fees, financial advice, facial recognition and touch ID, and daily cashback rewards when you use the card.

The card is virtually housed in the wallet app on iPhones and works with Apple Pay. There is also a physical titanium version with no credit card number, security code or signature.

Watch the video here.

Off-Facebook Activity screen on mobile

What does Off-Facebook Activity mean for advertisers?

Facebook is rolling out Off-Facebook Activity, in which people can see a summary of apps and websites that have shared their data for advertising on Facebook. Users can clear their Off-Facebook Activity, disconnecting them from targeted ads on Facebook, Messenger and Instagram. 

Facebook said, “We expect this could have some impact on our business, but we believe giving people control over their data is more important.”

Off-Facebook Activity is currently being rolled out in Ireland, South Korea and Spain, before coming into effect globally over the next months. 

Read more here.

Instant Create Snap Advertising

Snap aims to attract more advertisers with easy to create ads

Want to try advertising on SnapChat? Now could be the time with Snap’s recently released Instant Create.

In an attempt to attract more advertisers to the platform, the new ad creation tool breaks the ad process into three simple steps.

After selecting ‘Instant Create’ in Ads Manager, marketers are able to easily follow the prompts to create ads that target the younger audiences typically found on SnapChat.

Read more here. 

ThredUp Second-hand clothing bag

Second-hand clothing is becoming mainstream

Used clothing could be the fresh edge Macy’s and JCPenney need. This month these two major US department stores joined forces with ThredUP, the world’s biggest second-hand retailer. 

Michelle Wlazlo, executive vice president and chief merchant for JCPenney, says “While there are more second-hand shoppers than ever before, we’ll continue to test and evaluate how this resonates with customers.”

Macy’s says this is to “reach Millennials and Gen Z who are passionate about sustainable fashion and shopping resale”.

According to GlobalData, the total second-hand apparel market is said to double in the next five years with resale driving the growth.

Read ThredUp’s report here.

Disney Plus Logo

Disney+ to Launch in Australia 

A new big player has arrived in the increasingly competitive streaming industry. Enter Disney+ which announced a sooner than expected arrival in Australia – this November.

Disney+ will come in $1 cheaper ($8.99/month) than Netflix and Stan’s entry-level prices and bring with it the full catalogue of Disney, Pixar, Marvel, Star Wars and National Geographic shows. Users will also be able to manage up to seven profiles on one account.

Disney+ has plans to penetrate the Australian market with its new streaming service, local hires and popular content. It is unclear whether other streaming platforms such as Stan (which is owned by Channel 9) will be able to continue showing Disney Content. 

Read more here.

Facebook Watch Logo

Facebook makes a deal with Australian news producers

Facebook Australia have made deals with local news publishers to gain exclusive video content for the new Watch section of Facebook. The partnerships include Seven, Nine, Ten, Sky News and SBS.

The deals allow Facebook to gain more trusted news sources and keep users on the site for longer. Australian creators will be able to monetise content with pre-roll, mid-roll and image ads, and also gain insights on how their content is performing. 

Read more here.

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