The new iPad Air next to Apple Pencil

Welcome new Apple iPads!

March saw Apple introduce two new members to its iPad family. Welcome to the world the upgraded 7.9-inch iPad Mini and the brand new 10.5-inch iPad Air!

This is the first time the iPad Mini has been upgraded since 2015, and both iPads are now compatible with the new Apple Pencil. The Apple Pencil allows users to draw, write and edit photos with the touch of the pen.

Both tablets feature 8-megapixel rear cameras and 7-megapixel front-facing cameras and are built to support Apple’s augmented reality platform.

Read more here.

Phil Harrison unveiling Stadia's capabilities at GDC.

Stadia is here to change the game

It’s finally here. Google’s long-awaited game streaming platform, Stadia, was officially launched in March at the Game Developers Conference in San Francisco. According to the tech giants themselves, it’s going to completely revolutionise the gaming industry as we know it.

Here’s what you need to know:

No console – Users won’t have to buy a console. You simply run the system off your existing devices.

Cloud-based service – Stadia will be a cloud-based service that will run off Google’s global servers. It will allow people to game across any device operating Google’s Chrome browser and Chrome OS.

Stadia will launch later this year, in 2019, in the US, Canada, UK and most of Europe. Hopefully, it doesn’t take too long to get to Australia.

Read more here.

Women in Africa at Dove Chocolate's opening new marketplace

What brands did for International Women’s Day

International Women’s Day was on the 8th of March, here’s a quick look at what some brands did to celebrate.

Dove ChocolateThe Mars brand Dove Chocolate created a market place in West Africa for women to sell their local produce.

Barbie – On IWD, Barbie announced the release of “Role Model” dolls. The dolls are based on female role models from all over the world, including Naomi Osaka (a famous tennis player), Aussie’s own journalist Ita Buttrose, and Photographer Chen Man.

i=change – The Australian marketing tech startup partnered with Pandora, Camila and other Australian Brands for IWD. For 24 hours the participating brands donated $5 from every purchase to women and girls’ empowerment projects in Australia and around the world.

Tengai the world's first robot that carries out unbiased interviews sitting on table

Meet Tengai, the world’s first robot that carries out unbiased interviews

Can robots do a better job than people when it comes to hiring?

Furhat Robotics want to find out. Enter Tengai, a 41cm tall, 3.5 kg robot designed to provide job candidates with an interview experience that eliminates any of the unconscious bias recruiters and hiring managers may have.

Tengai doesn’t engage in pre-interview chitchat and asks candidates the same questions in the same tone and order. This is all thought to create a fairer interview. The hiring manager receives a transcript of each interview and decides based on candidates responses who will go through to the next round.

Watch the full video here.

Pininfarina Battista electric sports car racing on open road

Fast and Electric

Faster than a Ferrari and a Lamborghini. Say hello to the Pininfarina Battista, the most powerful street-legal car to come out of Italy. Oh, and it’s electric.

The Battista can go from 0 to 100 km/h in less than two seconds and is capable of driving 450 kilometres on a single charge.

It will be available in 2020 for €2 million. Let’s see if any of the 150 cars to make it to Australian shores.

Watch the full video here.

Facebook open on iphone next to laptop

WFA urges brands to hold social media platforms accountable

The World Federation of Advertisers (WFA) has called on all brands around the world to hold social media platforms to account for the uses and abuses of their platforms.

At the WFA Global Marketer Conference in Lisbon, WFA urged more than 800 industry leaders to hold social media platforms such as Facebook accountable after failures to block dangerous and hateful content.

Read more here.

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