International shaving brand Gillette this month released a social media video addressing the topic of toxic masculinity. The ad draws on the brand’s well-known slogan to ask the viewer “Is this the best a man can get?”, and has left audiences across the world divided.
While many welcome the ad as a necessary edition in the current #MeToo climate, others are outraged and believe the ad wrongly criticises masculinity and is an attack on all men. Thousands even took to social media to #BoycottGillette. So, is the ad a success or failure for the brand? Whichever side of the fence you sit, one thing is certain – it has people talking.
Watch the full ad here.
Techies from across the globe descended on Las Vegas from 8 to 11 January for the annual 2019 International Consumer Electronic Show (CES). This massive event gives big brands and individual innovators the opportunity to showcase their latest creations while consumers get to play with all of the weird, wild and wonderful items on display. Hundreds of inventions kept people interested and entertained over the course of the event. Here are just a few.
- The Royole FlexPai – the world’s first commercial foldable smartphone/tablet with a flexible display.
- UrgoNight – a sleep tracking headset that trains your brain to sleep better.
- DrinkShift – this smart fridge detects when you’re about to run out of beer and orders more.
- Foldimate – automatic folder of shirts and undies. It’s not the sleekest looking thing but it folds the clothes.
- Ovis suitcase – this wheely suitcase will travel alongside you, dodging traffic and keeping up with you as you walk through the airport and beyond. Is it necessary? No. But innovation isn’t always born out of necessity.
According to Netflix, 45 million accounts watched Bird Box in the seven days after its release, making it the most successful debut for a Netflix original. If you’re still yet to see the film, here’s a quick rundown (don’t worry, no spoilers) – Sandra Bullock and a couple of kids must navigate their way through a post-apocalyptic world in blindfolds in order to avoid eye contact with evil forces that will otherwise cause them to commit suicide.
While the film may have broken audience records, it’s also led to the birth of the Bird Box challenge, in which people attempt risky tasks whilst blindfolded (think driving and walking through busy traffic). As a result, Netflix has been forced to release a statement strongly advising against the challenge and warning of its dangers. Additionally, YouTube also updated its dangerous content policy, prohibiting any videos that could lead to death or serious injury.
It’s awards season in Tinseltown and with that comes some fun advertising. During this year’s Golden Globes, shopping mega-giant Walmart ran an ad to promote its new click and collect service. Featuring some of the most well-known cars from film and TV, the creation wasn’t the most original but it definitely delivered on the feel-good factor.
Watch the full ad here.
Spotify is now looking at allowing brands to sponsor its hugely popular Discover Weekly playlists. Given Discover Weekly listeners spend twice as much time on Spotify than other listeners, this is a brilliant opportunity for brands to deliver their own customised messaging to a particularly engaged audience. Sponsors will enjoy brand placement and the chance to intersperse their ads and targeted messaging throughout the playlist. The first brand on board during the testing phase? Microsoft.
We love any forward-thinking design and Nike’s Adapt BB shoe is exactly that. Targeted at pro basketball players, the Nike Adapt BB takes the idea of shoe comfort and fit to the absolute next level. Slip these bad boys on and a “custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.” If the fit is still not to the liking of the wearer, it’s as simple as adjusting the fit via the Adapt BB app or the buttons on the shoe itself. The shoe is reportedly the most tested in Nike’s history.