Held at Apple’s Cupertino campus, the widely anticipated September event for Apple this year saw updates to the entire iPhone range in the mold of last year’s divisive iPhone X, including the new flagship iPhone XS and iPhone XS Max, along with the more budget-conscious iPhone XR (though it still costs at least AU$1229).
With this update we say goodbye to the home button — a hallmark of the phone ever since the very first model — as Apple dives deeper into facial recognition technology.
Commemorating the 30th anniversary of Nike’s “Just Do It” campaign, Nike made a strategic decision to use Kaepernick, one of the NFL players who controversially made a protest during the US anthem before a game in 2017.
Recently, the former NFL quarterback posted a black-and-white close-up of himself on Instagram and Twitter with the message and core essence of the new Nike campaign: “Believe in something. Even if it costs you everything.”
Much to the bemusement of conservative, Nike-burning Americans, Nike reported a 31% sales boost during the Labor Day holiday weekend this year over last year after the advertisement debuted online.
google and you
In the last few months, Google has made some changes that may need your attention. Since June, Google Maps has seen its free usage tier greatly shrink. Small or medium business using Google Maps? Then you may need to bite the bullet and accept their new pricing strategy or move to a competitor such as MapBox.
In other Google news, the recent versions of Google Chrome will mark all sites without an SSL certificate as not secure. Previously, Chrome only marked sites without an SSL certificate non-secure if they contained user input.
And if you’re one of the millions of tech-savvy folk who use voice-enabled searches, you know how important it is to keep your business turning up in relevant searches. Time to consider using more intuitive, natural-language keywords to prevent your Google rank from slipping.
We’ve heard on the grapevine that Instagram is working on a new standalone app dedicated to shopping. The app, still under development (may be called IG Shopping), will let users browse products from merchants that they already follow and purchase them directly within the app. This is relatively good news for IG lovers who are time-poor or suffer from FOMO and need to make a spontaneous purchase. And even better news for the over 25 million businesses who already have Instagram accounts. Since only 2 million of them are advertisers, imagine how much more revenue will be made from the new app without trying?