Uber has recently updated their app to include a ‘feed’. It enables riders to access news and information catered specifically to them on their trip. This adds value to the Uber trip experience and keeps users in-app for longer periods of time.
Snapchat has revived wearable camera technology with Spectacles. Spectacles are fashionable sunglasses with an integrated video camera that makes it easy and fun to create snaps using the app. They are exclusively available through pop-up vending machines, creating high demand across the U.S.A.
facebook removes the 20% text rule
Facebook has recently adopted a new system that allows you to run promotions that would’ve been rejected under their old policy. This is big news for social marketers, allowing us to run ads with larger text. The downside is that these ads may have less audience reach. You can still use Facebook’s text overlay tool to check the amount of text in your next ad.